This is a great how to guide for making the most of the digital environment that we work in today. Nov 21, 2014 digital transformation requires a longterm commitment and, above all, a focus on strong leadership. The author, greg verdino, is a highly regarded authority on the digital now and a leading thinker on digital transformation, technology trends, marketing innovation, and business strategy. Find all the books, read about the author, and more.
Leading digital is the musthave guide to help your. Leading digital transformation linkedin learning, formerly. Leading digital transformation finalist in business books awards. Here are 10 books to help you get started on leading digital transformation at your company. Leading digital transformation, extract from book 1. Leading digital business transformation brings you the best business insights for the digital age tapping into the latest research from the global center for digital business transformation. Demystifying digital transformation i wont say am a changed man, but my vision of what i should do and what i could do has totally changed. This book explains digital transformation and describes the methodology in detail. Westerman, bonnet, and mcafee provide a clear and readable guidebook to help any leader or manager play an effective role in turning technology challenges. Leading digital transformation and innovation insead. This is not simply a book for digitalonly companies, but rather a book for all companies who want to learn to amplify revenue figures via digital channels. Leading digital business transformation is our foundation program in digital transformation, which integrates the basics of digital strategy, organization and culture.
Here is a full and indepth summary to get you started, but this is definitely one for your collection. Leading digital audiobook by george westerman, didier. Rowan gibson starts by explaining exactly how some of the worlds leading companies are radically rethinking business in the digital economy. In leading digital, authors george westerman, didier bonnet, and andrew mcafee highlight how large companies in traditional industries from finance to manufacturing to pharmaceuticals are using. In analyzing firms successful in their transformation, the authors specifically focussed on companies based outside.
Turning technology into business transformation kindle edition author. Cheaper by the dozen march 29, 2005 cheaper by the dozen hardcover march up to 29, 2005 creator. While many digital transformation efforts in the news center on silicon valley tech stars, 2014s leading digital explains how digital tools such as analytics, social media, and cloud computing. Leading digital is a classic book on the subject of digital transformation. A ceos guide to leading digital transformation may 22, 2017 by martin danoesastro, grant freeland, and tom reichert this article is part of an ongoing series exploring changes in the. Leading digital transformation and innovation provides a comprehensive suite of tools to understand and lead your way through a digital transformation. Leading digital transformation, extract from book slideshare. Its far too highlevel to add meaningful value to a specific organisation, although it does lay out a perfectly sensible thought process. Verves approach to leading digital promotes transformational change i ntegration being the main lever to unlock creativity and sustained chang.
This is what this book is all about how to support clevel leaders through purposeful digital transformation. The human and machine workforce leading digital transformation. Leading digital business transformation course at imd. Turning technology into business transformation kindle edition by westerman, george, bonnet, didier, mcafee, andrew. May 22, 2017 a ceos guide to leading digital transformation may 22, 2017 by martin danoesastro, grant freeland, and tom reichert this article is part of an ongoing series exploring changes in the workplace and in the nature of work. Most books on the topic spend their time on the social aspects of the transformation.
Leading digital provides comprehensive, factbased insights into how multinational companies can leverage digital technology to transform their businesses performance. Jeanyves bonhomme shares his thoughts on attending the leading digital transformation and innovation programme. You have a role to play in leading your company into the digital age and need to develop a digital strategic roadmap to do so. Get our free ebook about how location data drives business growth, making sense of digital transformation. This digital transformation program helps you assess how your company should evolve to extract the most value from digital. Too many companies approach this transformation as a technology issue when its really a people and processes issue. Here is a full and indepth summary to get you started, but this is.
Leading digital transformation now no matter what business you. If you are serious about making 2018 the year you make huge leaps with digital for your organization, i suggest you invest the time to. You will learn his four lenses of innovationtm model for differentiating your own digital strategy and redesigning your business model around the paradigm of digital transformation. Its starting point is that successful digitalization requires innovation, strong change leadership, and digital maturity. In a world of big data, what does it mean to be an expert and a leader. Digital transformation means using technology to help achieve your business goals. Recent research shows that expertspeople with deep training and experience in a particular fieldare surprisingly. Leading digital is the musthave guide to help your organization survive.
Buy books, tools, case studies, and articles on leadership, strategy, innovation, and other business and management topics. Our bestselling book leading digital transformation. Moving away from legacy systems, processes, and operations to a digital model requires a steady strategic. Learn how you will increasingly need technology to help your organization create value and foster change.
Leading digital is the musthave guide to help your organization survive and thrive in the new, digitally powered, global economy. Line and staff roles will be redefined as managers become more focused on adding value and less on controlling, and clearer on the role they must play to keep change going. Become a digital masterno matter what business youre inif you. Apr 26, 2018 leading digital transformation, extract from book 1.
Digital transformation requires a longterm commitment and, above all, a focus on strong leadership. In this keynote session recorded at oracle openworld 2014, dr. The book talks about why and how to rethink, retool, and revitalize your marketing strategies to take full advantage of the opportunities created by. How to govern your digital activities the book also includes an extensive stepbystep transformation playbook for leaders to follow. You cant stop the waves but you can learn to surf joakim jansson, marie andervin, nina klose, brian solis, cecilia pettersson, niklas palmklint, amy archer on. One of the examples of digital transformation is cloud computing. In leading digital, authors george westerman, didier bonnet, and andrew mcafee highlight how large companies in traditional industries from finance to manufacturing to pharmaceuticals are using digital to gain strategic advantage. Download it once and read it on your kindle device, pc, phones or tablets.
Target audience any business leader, but specifically those at the helm of businesses that. Download for offline reading, highlight, bookmark or take notes while you read leading digital. Leading digital transformation now no matter what business youre in. Businesses are discovering the hidden value in their data. This book is sufficiently broad and at the same time deep that it provides a framework to develop a management consulting service that could lead the masses of tier two companies. Use features like bookmarks, note taking and highlighting while reading leading digital. Become a digital masterno matter what business youre in if you think the phrase going digital is only relevant for industries like tech, media, and entertainmentthink again. Digital transformation evolution of business through data. Leading the digital transformation the leadership network. This book is an exceptional contribution to strategy and management practice.
Sep 23, 2014 nevertheless, leading digital is quite well researched and has some interesting empirical data about the economic advantages of digital transformation. Digital transformation dt or dx is the use of new, fast and frequently changing digital technology to solve problems. Leading digital business transformation brings you the best business insights for the digital age tapping into the latest research from the global center for digital business transformation, an imd and cisco initiative. May 15, 2014 in a world of big data, what does it mean to be an expert and a leader. Pete blackshaw, global head of digital and social media, nestle successful transformation of your organization to digital doesnt. Turning technology into business transformation the next imminent phase of digital transformation driven by the convergence of mobility, analytics, social media, cloud computing, and. Sep 30, 2014 leading digital transformation now no matter what business youre in. You will learn his four lenses of innovationtm model for. Brian solisa stepbystep methodology, developed in cooperation with researchers and industryeight case studies from the nordic regionforeword by brian solisinterview with john. This is not simply a book for digital only companies, but rather a book for all companies who want to learn to amplify revenue figures via digital channels. They illuminate the principles and practices that lead to successful digital transformation. Cheaper by the dozen march 29, 2005 cheaper by the. Companies that profit from digital see it as a leadership challenge, not a technology one.
Moving away from legacy systems, processes, and operations to a digital model requires a steady strategic hand. Mar 28, 2017 leading digital is a classic book on the subject of digital transformation. In this book, the authors provide not only the inspiration, but also the practical guidance required for ceos to successfully navigate this complex transformation. Turning technology into business transformation is the classic book on digital transformation. We are delighted to announce that in the british business books awards 2019. To be successful in their efforts, leaders need the right tools and guidance. Turning technology into business transformation hardcover october 14, 2014. We are delighted to announce that in the british business books awards 2019 joakim janssons and marie andervins book leading digital transformation has been shortlisted and is one of six books that has the chance of.
George westerman, didier bonnet, and andrew mcafee. Follow the steps below to become a master rather than a. Leading digital transformation now no matter what business. Leading an organization through digital transformation is an uncharted journey for most of us. Blogs that provide practical guidance on how to lead digital transformation strategic change perspective. Oct 14, 2014 this book is sufficiently broad and at the same time deep that it provides a framework to develop a management consulting service that could lead the masses of tier two companies through the digital transformation from their present states to the futures the management of those companies envision for themselves. Turning technology into business transformation book. Turning technology into business transformation ebook written by george westerman, didier bonnet. You are led through the three phases of the transformation process, given the tools required to. Here is a full and indepth executive summary to get you started with what you. Here is a full and indepth executive summary to get you started with what you need to know for your digital transformation. Elements of many traditional staff functions such as planning, hiring, training, and purchasing will often be absorbed into linebased teams.
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